Health insurer Southern Cross needed a new identity that connected more with its members and reflected their purpose – to enhance the health and wellbeing of more New Zealanders.
Healthy tips coupled with beautifully shot imagery now deliver on their purpose at every brand touchpoint – and have set Southern Cross apart from the industry mold of 'happy family' lifestyle imagery.
The rebrand revolutionised the Health Society from a bland corporate to a modern, trusted consumer brand.