This premium lifestyle clothing label, inspired by Sir Edmund Hillary and his 1953 ascent of Mt Everest, required brand collateral for retail stores in Queenstown, Auckland and Christchurch. Assets for social and digital channels were developed to drive traffic to the online store and build brand awareness.
The brand ethos of quality workmanship was reflected in the design collateral – extending to a lookbook catalogue, clothing swingtags, in-store posters, gift card and digital and social media advertising.
Video for social media channels to promote Edmund Hillary’s quality range of jackets.
Marketing Director: Clare Hall Taylor
Photography: Julian Apse
Heritage photographs: The Hillary Family archive
PR: The PR Department
Brand & Apparel design: Goose London
Video animation: Helga Hofer