A sassy rebrand for Redcurrent who had grown from a single gift shop into a popular retail brand with ten stores nationwide.
The design challenge was to create a cohesive identity for the nationwide stores, that had the feeling of an individual boutique.
An eclectic mix of shocking pink, illustration and typography were used to reflect the fun and surprise of the shopping experience.
“Margie is a remarkable blend of creativity, practicality and really robust analysis and thinking.”
Agency: Ocean Design