A new stand alone brand, Real Aotearoa, was created to showcase the country's culture and creativity to upmarket tourists and those shopping for quality New Zealand made gifts.
The spaces and shop fittings were designed to be gallery-like to best showcase the products. The black, white and silver palette reflects the national New Zealand identity and enhances the premium feel.
Maori proverbs about the nature of precious things and the art of giving adorn the walls and tissue paper gift wrap.
Customers increased by 200% with the new brand. There was a 150% increase in customer purchasing and the average spend went from $30 to $75.