Me&Eye Design
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Claro

This boutique new law firm specialising in the health sector required an identity that echoed their positive, proactive approach to business and their desire to be a centre of excellence.

 The name Claro means clarity and focus – traits that the clean, sharp identity is built around.

The name Claro means clarity and focus – traits that the clean, sharp identity is built around.

 5 shapes (each representing a partner in the business) form a star which serves as a strong visual icon for the brand. A curved-edged quality seal sits in the centre of the star – referencing the company as a centre of excellence.

5 shapes (each representing a partner in the business) form a star which serves as a strong visual icon for the brand. A curved-edged quality seal sits in the centre of the star – referencing the company as a centre of excellence.

 The project included art directing a photoshoot of the partners, designing the website and producing key stationery items.

The project included art directing a photoshoot of the partners, designing the website and producing key stationery items.

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