Art direction for a series of photo shoots for the Health Promotion Agency’s photo library. Photographer: Russell Kleyn.
HPA’s mission statement is ‘Inspiring all New Zealanders to lead healthier lives’ – and the images needed to do just that.
We wanted to capture real kiwis in everyday scenarios, living healthily.
The images had to strike a chord with diverse audiences, and be useful across multiple HPA programmes (including Mental health, Nutrition and physical activity, Alcohol, Smokefree, Skin cancer prevention, Minimising gambling harm, Workplace wellness and Health education).