This law firm wanted their rebrand to reflect their impressive credentials, but also their reputation of being small enough to care about their clients.
Their new logo highlights the partners in the firm by joining together double letters in their names.
A new positioning statement 'Big enough to know, small enough to care' inspired a playfulness with scale, which adds drama and clarity to their communications.
Embossing and overgloss print finishes in the company profile reflect the high quality law firm.
Agency: The Brand Union, Dublin